What is Sensitive Data?

This articles explains what is regarded as sensitive data.

Sensitive information refers to data that requires protection due to the potential harm that could result from unauthorized access, disclosure, or misuse. Here's a non exhaustive list of common types of sensitive information.


Hubspot terms and conditions clearly state that Sensitive data cannot be stored in the CRM. https://legal.hubspot.com/terms-of-service.

  • Government issued identification numbers and Identification
    • Social Security numbers
    • Passport number or scan
    • Driver license number or scan
    • Biometric Information (Fingerprints, DNA, iris scan, …)
    • A combination of data put together that could be used to answer security questions, like birthplace, mother maiden name
  • Financial Information
    • Bank account numbers
    • Credit card numbers
    • Bank statements
    • Income and salary detailed information
  • Health Information
    • Medical record
    • Prescriptions
    • Family medical History
  • Education Information like School records, test scores
  • Employment information like Salary information, disciplinary records
  • Legal information like criminal, court or arrest records
  • Personal information of children protected under any child data protection laws