Understanding Marketing Terms such as Landing Page, Form, CTA, List and Email

We put together some key marketing definitions to help you understand and make the most of your HubSpot portal.

Marketing Terms

Campaign: Used to tag related marketing assets and content in HubSpot so you can easily measure the effectiveness of your collective marketing efforts.

Marketing emails: Send marketing emails to notify your subscribers about news, promotions, and offers that might interest them. Then, analyse your email campaign results to learn more about which content resonates with your contacts. 

Landing Page: A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title.


Blog: A blog is typically a section of your business's website but, unlike the rest of your website, you need to update the blog section frequently by adding new posts. Additionally, your blog is a tool that allows you to engage more with an audience, either by analysing how many readers share your blog posts on social, or by allowing readers to comment on your individual posts.

Author: You can create and manage your blog authors in HubSpot. 

Tag: HubSpot's blog tool makes it easy to manage your posts by subject with tags. Tags are added in the Settings tab of any blog post you create in HubSpot. This adds the blog tag to your blog post URL. You can also customise your templates to link to a feed of all posts by tag, or add a post filter module so visitors can filter posts by tag.

RSS Feed: RSS stands for Really Simple Syndication. RSS feeds standardise web content listings into a universal XML format. In this standardised format, diverse web content can render in RSS readers, news applications, or other websites. In HubSpot, you can find the RSS feed URL for a blog, a specific blog tag, or a specific blog author. You can also add an RSS Listing module to your page with a feed for any blog, author, or topic.


List: In addition to contact property values, lists allow you to segment your contacts by using other filters, such as page views, form submissions, and email interactions. You can use lists to send marketing emails to a specific set of contacts or to enrol contacts in workflows.

Forms: Use forms to gather important information about your visitors and contacts. You can use forms internally to update object properties or externally. Forms can be included as enrolment triggers in workflows as well as filtered by in object views. 

CTAS: A call-to-action (CTA) is a button you can use across your HubSpot content to drive prospective customers to take an action, eg; convert on a form from your website and be added to your contacts database. CTAs should be visually attractive, action oriented, and easy to locate on your pages and emails.

Smart Content: You can use smart content to target your website pages, landing pages, emails, CTAs, and forms based on specific criteria you have stored about your contacts. Smart content alters the content displayed in a module depending on specific viewer characteristics.


Looking for more HubSpot terms? Check out our glossary to get a better understanding of your HubSpot portal.