Meetings & Agendas
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      Client Workshop: Sales & Marketing Alignment

      Meeting Agenda & Explanation

      Purpose

        • An understanding of how and why alignment is critical to revenue growth and realising ROI from your marketing
        • A brief for us to configure your lifecycle stages, lead scoring and reporting to foster good alignment
        • A documented SLA between Marketing & Sales

        Agenda

        1. Introductions
        2. The concept of 'SMarketing' and Inbound
        3. What is an SLA (and why do you need one?)
        4. SLA Workshop
          1. Goals & Priorities
          2. What makes a good lead?
          3. Qualification & Lead Scoring
          4. Responsibilities & Accountability
          5. Collaboration & Communication
          6. Reporting & Support

        Outcomes & Outputs

        • Alignment on how Marketing & Sales will support goals & priorities of the business
        • Set KPIs for Marketing and Sales that support the business goals
        • MQL & SQL lifecycle definitions
        • Lead scoring
        • Clarity of departmental responsibilities & accountability
        • How we will communicate & collaborate
        • What we'll report on and how
        • How sales will support marketing
        • How marketing will support sales

         

        Length & Facilities

        Allow 2 hours for this session

        If we are doing this session at your location we will need:

        • Access to the presentation room 15m prior to the session to setup
        • A projector or screen to present on with HDMI or Universal Connector (if your screen does not support these formats please let us know prior to the session)
        • Access to WiFi (please send us details prior to the session)

        Your team will need to bring:

        • Your business goals
        • Your priorities in sales and marketing
        • Your KPIs/What they need to report on/Measure, etc

        Who typically attends these sessions

        Sales & Marketing Leadership Roles & top performers/influencers from those departments. Senior Business Leadership who are responsible for the business goals that Sales & Marketing support.
        These sessions are limited to 6 client attendees and assume an existing knowledge of the principles of Inbound Sales & Marketing.

        H&D Facilitator

        Typically these sessions are facilitated by the Marketing & Commercial Directors of Hype & Dexter.

        Please contact your project manager, or alternatively Omar Razouki on omar.razouki@hypeanddexter.com or +64 27 447 4477 to book in this session. 

          Timing

          This session can be scheduled as soon as possible after the research phase, when either Buyer Profiles or Personas have been created and approved, and after the buyer journey mapping has been completed (if included in the project).

          Internal Use Only

          Supported services:

          Sales & Marketing