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What is the Difference Between Lists and Filters?

Learn the difference between lists and saved filters.

Saved Filters

Saved filters allow you to quickly view a segment of your database right from the contacts, companies, deals or tickets dashboard. You can use any default or custom property in your HubSpot account to segment your contacts using saved filters. Contacts will be added or removed from saved filters automatically based on whether or not they currently meet the criteria you've set.


Lists allow you to segment your contacts by using other filters, such as page views, form submissions, and email interactions. This is in addition to contact property values. You can use lists to send marketing emails to a specific set of contacts or to enrol contacts in workflows (Marketing Hub Professional and Enterprise only).