If your business is based in the European Union (EU), or you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you/our clients.
The GDPR says you must obtain freely given, specific, informed, and unambiguous consent from your contacts. You also must clearly explain how you plan to use their personal data. We’ve updated MailChimp signup forms to help you stay compliant with this law. Our optional, GDPR-friendly forms include checkboxes for opt-in consent, and editable sections that explain how and why you are using data.
GDPR Compliance and readiness links
Sales email management in HubSpot
Unless manually "not logged" contacts are automatically created in HubSpot when an email is sent via an email client that has the HubSpot email extension.
This can create some nasty marketing situations with sending to personal emails and other emails not opted into your marketing communications, e.g.
You email a personal contact, such as your hairdresser or bank manager and forget to add to your exclude logging or manually uncheck the log email option - these individuals will be automatically added to contacts in HubSpot - unless you specifically exclude them when creating marketing lists and sending email they will be included in standard email marketing sends.
This is also not ideal even for businesses that are being emailed and logged legitimately. With NZ, Australia, USA and EU there is strict legislation around electronic communication opt-in and tracking that needs to be considered and can result in a hefty fine if not complied with. Sending emails without consent is a big marketing no-no, so it is critical that contacts who have not signed-up to receive marketing emails are not sent marketing emails!
What HubSpot is doing
- Eventually, there will be a default contact property for 'Lawful Basis'. This property will be edited manually or via automation. View lawful basis of processing in top box on the product readiness page here.
- In the meantime, you could create a custom contact property to tag contacts stored via the email extension using the original source drill down as a workflow trigger. Good article here on identifying 'Contacts created using HubSpot Sales Tools'.