Client Workshop: Content Strategy Session

Meeting Agenda & Explanation


A collaborative session hosted by Hype and Dexter with your Marketing team to define a content strategy that supports your goals. 
The content strategy session is designed to produce strong content ideas, with a focus on the overall content direction and the top 3 topics to pursue in marketing.


  1. Introduction to content & SEO
  2. Workshop content ideas
  3. Identify target topics
  4. Identify ideal topic for inbound content offer
  5. Next steps

Outcomes & Outputs:

To understand:

  • why content is important
  • where the right content strategy fits with modern SEO
  • how content addresses your customers’ needs
  • Come up with some strong content ideas
  • Agree on which topic would make an ideal content offer
  • Get direction on content & decide the ‘Top 3 Topics’
  • Go over next steps

Length & Facilities

Allow 1.5 hours for this session 

If we are doing this session at your location we will need:

  • Access to the presentation room 15m prior to the session to setup
  • A projector or screen to present on with HDMI or Universal Connector (if your screen does not support these formats please let us know prior to the session)
  • Access to WiFi (please send us details prior to the session)

Your team will need to bring:

Just themselves

Who typically attends these sessions

Any marketing team members responsible for the approval of any brand assets, content, collateral or campaigns.


H&D Facilitator

Typically these sessions are facilitated by the Marketing Lead on Your Project.

Please contact Grace Kim on or +64 27 208 3033 to book in this session. 



This meeting is typically scheduled 5 weeks from Kick-off.

Internal Use Only:

Supported services:

Snippet reference: #contentstrategysessionagenda