This session is to decide on an overall direction for the campaign.
We will discuss:- Overall Campaign objectives
- The campaign purpose (eg lead generation, to close existing leads or re-engage contacts)
- Buyer profile/ persona to target along with relevant attributes and demographics
- Potential campaign offers (eg top of funnel & bottom of funnel offers)
Length & Facilities
Allow 1 hour for this session
If we are doing this session at your location we will need:
- Access to the presentation room 15m prior to the session to setup
- A projector or screen to present on with HDMI or Universal Connector (if your screen does not support these formats please let us know prior to the session)
- Access to WiFi (please send us details prior to the session)
Your team will need to bring:
Any prior market or audience research
Any performance metrics from previous similar campaigns
Any key stakeholders from a marketing campaign POV