Meeting Agenda & Explanation
Purpose
Create a brief for your marketing requirements ahead of your HubSpot configuration
Agenda
- Discuss existing marketing platforms
- Discuss existing advertising plaforms
- Discuss platform connections and integrations that might be required
- Marketing landing page, blog page and email template requirements
- Your business objectives and marketing goals
- Identify any past or existing high performing & low performing campaigns*
- Your content requirements*
- Reporting requirements
- Email subscription preferences
- Existing documentation: Your brand guidelines, personas, profiles, and other research
- Your team, people and roles
- Training requirements
*Note that these will only be covered if this is a part of the project scope.
Outcomes & Outputs
- Alignment on your requirements so we can deliver the Marketing Enablement stream to meet your needs
Length & Facilities
Allow up to one hour for this session
If we are doing this session at your location we will need:
- Access to the presentation room 15m prior to the session to setup
- A projector or screen to present on with HDMI or Universal Connector (if your screen does not support these formats please let us know prior to the session)
- Access to WiFi (please send us details prior to the session)
Who typically attends these sessions
Marketing Leadership Roles & top performers/influencers from those departments.
These sessions are limited to 6 client attendees and assume an existing knowledge of your marketing tech stack and marketing requirements.
H&D Facilitator
These sessions will be booked in by your Project Manager and are facilitated by your Hype & Dexter Marketing Lead.
Timing
This session can be scheduled as soon as possible after the project kick off.
Internal Use Only
Supported services:
Marketing