H&D | ChatGPT for SEO Content

This guide gives you the steps you need to write unique and high quality content with SEO best practices in mind, and also includes a script which will internally link all of the content that you write automatically.

NOTE: Chat GPT is a helpful writing assistant, but there are a number of limitations that you need to keep an eye on. These limitations include the potential for the chatbot to provide inaccurate or misinformed answers, as well as the potential for biased/ racist/ sexist results. Be sure to fact check and revise any weird answers. 

The Process — 18 Steps to create AI Content 

1. Google ad word keyword planner 

— Ensure you’re set to the correct location and language

2. Search around general terms

— Remember to keep in mind the “three month change” % if you’re looking for keywords that are trending.
— E.g. How to dress for men

3. Find one that applies to the article

— E.g. How to dress in your 20s male  

4. Google the keyword

— Keep the keyword exactly as it was in GA

5. Take the first 5-15 “People also asked” questions

— Copy these for later

6. Open ChatGPT

— First enter a prompt to prep the AI for your request
— E.g. “I want to write an article today with a keyword “how to dress in your 20s male” do you understand?”

7. Continue prepping the AI 

— For the first few instructions, we’re going to prep ChatGPT. We do this by feeding it information about our business. For example our business does not make clothes themselves, so I mention this to ChatGPT. Ask if it understands after each question. You can also add in formatting specs here. 

“Our brand does not make clothes themselves, we sell other brands, do you understand?”

“I want you to use normal article layout, and include bullet points, h2 and h3 titles, etc. do you understand?”

“I want to write an article today, with a keyword for title, do you understand?” title

8. Tell ChatGPT to use the ‘people also asked’ questions as headings in the article

— E.g. I want you to try to answer these questions in this article: [copy list below]
— Also followed by, do you understand?

9. Use the pre-written script to replace text with hyperlinks using Google Scripts

— See script in Extensions - Apps Script - Projects

10. Make a link list which is applicable to every article you write

11. Get the keyword list by cleaning the data and tell ChatGPT to use those keywords in the article

— Remind ChatGPT to remember to mention the brands in your keyword list and the questions you added before in the article, followed by, do you understand? 
— Now ask for a blog outline for the article
— Once you’ve got the outline — take each section one at a time and add them as prompts to generate the ‘final’ copy for that section. 
— From there you can paste the final result into a google doc – the copy will include your keywords, and once you’ve got your script written up with all your brand’s keywords and links, you can run it to replace those keywords with hyperlinks.

12. Tell ChatGPT to give you a working title

— Ask for a list of titles but be sure that they include the subtopic keyword to stay aligned with HubSpot SEO best practices.

13. Tell ChatGPT to give you a working meta description

— Again, ensure this includes your subtopic keyword to fall in line with HubSpot guidelines 
— The meta description must also be under 160 characters

14. Tell ChatGPT to give you a blog outline

— Make revisions to the outline before moving on to the next step - the more conext you give, the more accurate your outline will be. 

15. Tell ChatGPT to write each section one by one

— Doing it section by section allows you to keep the prompts short and focused - but keep an eye out for repetitive language. The AI has a habit of using the same adjectives over and over, depending on the prompts. 

16. Run the internal linking script

17. Add images and products

— Upload to HubSpot

18. Publish